Creator ads, built and run as paid media
We write, cast, produce and test short-form ads for apps, fintech and consumer tech on TikTok, Reels and Shorts.
Capabilities
Creator sourcing
Casting for paid ads, judged on how a creator delivers the opening seconds and who watches them.Hooks and scripts
Briefs, hook banks and scripts written so each test has one clear variable.Production
Creator-led and UGC footage at volume, cut into variants for every placement and length.Partnership ads
Spark Ads and Meta partnership ads, with permissions and usage rights agreed in writing.Testing and iteration
Test plans with spend thresholds and cut rules, and a new round built from each result.Reporting
Readouts in CPA, ROAS and install metrics, with creative metrics alongside to explain them.
The test loop
Read the full method- 01
Brief
We agree the goal, the audience and the metric that decides each test, then write a one-page brief per concept.
Mock layout - 02
Hooks
Each concept gets several openings written against one body, so the test isolates the hook.
Mock layout - 03
Production
Creators film to a shot list in their own setting, and we edit the variants for each placement.
Mock layout - 04
Launch
Ads run from the creator's handle as Spark Ads or partnership ads, or from the brand account when the test calls for it.
Mock layout - 05
Readout
We read results against the agreed metric, cut what missed and write the next brief.
Mock layout
One body, four hooks, three creators
A hook test puts several openings on one body and casts more than one creator, so a strong presenter can't pass for a strong hook. The decision metric is read across the whole grid.
In this example the demo opening posts the best hook rate in every column and still misses the CPA target in all three.
| Hook / creator | Creator A | Creator B | Creator C |
|---|---|---|---|
| Problem | ScaleHook 31.2%CPA $18.40 | IterateHook 28.4%CPA $21.10 | ScaleHook 33.9%CPA $17.60 |
| Result | CutHook 24.7%CPA $24.90 | CutHook 22.1%CPA $27.30 | IterateHook 26.3%CPA $23.80 |
| Demo | CutHook 35.8%CPA $29.70 | CutHook 30.6%CPA $31.20 | CutHook 38.2%CPA $26.40 |
| Objection | ScaleHook 21.3%CPA $19.60 | IterateHook 19.8%CPA $22.80 | ScaleHook 23.5%CPA $18.90 |
Filmed where creators already film
Creators shoot vertical, in their own rooms, streets and studios, with the product in hand. We cut 9:16 for TikTok, Reels and Shorts, and 4:5 where a placement accepts it, from the same footage.
Specs from the platforms' own pages
See the full spec sheet- Vertical ratio for TikTok In-Feed, Reels and Shorts ads
- 9:16
- (TikTok, June 2026) (Meta, read 6 Oct 2026) (Google, read 6 Oct 2026)
Notes
All notes
Partnership ads / 4 MINHow TikTok Spark Ads work
What Spark Ads are, how creator authorization works, and what to check before you put budget behind a creator's post.
Partnership ads / 4 MINHow Meta partnership ads work
Partnership ads run from a creator's handle on Instagram and Facebook. How permissions, codes, formats and placements work, taken from Meta's own documentation.
Testing / 4 MINHow to test ad hooks
A method for testing the opening seconds of short-form ads: one body, several hooks, a metric set in advance, and a read that looks past hook rate.
FAQ
What does Metic Digital do?
We write, cast, produce and test short-form creator ads for apps, fintech and consumer tech brands, and run them as paid media on TikTok, Instagram, Facebook and YouTube Shorts.
Do you run the media as well as the creative?
We can run the tests in your ad accounts, or hand the ads and the test plan to your media team. Spend and data stay in your accounts either way.
Is Metic a UGC marketplace?
No. We are a creative team that plans tests, writes hooks and casts creators per brief, with production as part of that work. We don't sell videos by the unit.
How big is a first test?
It depends on spend. Every variant needs enough delivery to read, so we size the test matrix to the budget rather than the other way round.
Who owns the content, and for how long can we run it?
Usage terms are agreed with each creator in writing before filming: where the content runs, for how long and from whose account. TikTok's Spark Ads codes (TikTok, October 2025) last 7, 30, 60 or 365 days, so we match them to the contract. More in our note on usage rights.
How are results reported?
In the metric agreed at the start, usually CPA, ROAS or cost per install, from your ad accounts. Hook rate, hold rate and click-through sit alongside to explain why an ad won or lost.
How do creator ads stay compliant?
Every ad carries a clear disclosure. On TikTok the creator enables the commercial content setting, which tags the post as a paid partnership (TikTok, April 2026). We also require a spoken or on-screen mention, since the FTC does not treat a platform tool as enough on its own (FTC, read 5 Oct 2026).
Plan a first test
Send the product, your target metric and a monthly budget range. We reply with a proposed first test.
Plan a test